Advisory Alpha, LLC

$3.7B reported 13(f) long value · latest quarter 2026-03-31 · CIK 1576762 · EDGAR ↗
sum of disclosed values for 2026-03-31; 0 positions carry a NULL value and are excluded from the sum, surfaced here rather than folded away
$3.7B
ALL retained default holdings for this (filer, period), including NULL-value ones
545
positions with no comparable holding in the prior quarter (kind new), 2026-03-31
59
positions absent from this quarter's filing after being held last quarter (kind exit), 2026-03-31 — inferred from absence, not a sale record
33
A quarter-end snapshot. Filed up to 45 days later, so this page is not current holdings and never a complete portfolio. what a 13F is — and is not ↓ methodology §13F ↗
FILING WINDOW OPEN
Quarter 2026-09-30: the 13F window is open until 2026-11-16. Rankings and QoQ moves that touch this quarter are provisional by construction — filers who have not yet reported are not zeros.

Position changes — into 2026-03-31

by shares · Δ value · filing link · how changes are classified §
Period
Position changes into quarter 2026-03-31
position matched across quarters by exact reported CUSIP over a registry gap — producer-reconciled identity, never a name match identity_reconciled_by_cusipthe reported share count is unchanged across the pair; this build's data classified the change from its reported value; builds from 2026-09-10 on read it as NO CHANGE classified_by_value · EXIT = absent this quarter: disposed, delisted, under confidential treatment, or reported instead by an affiliated manager — the filing does not say which · change not classifiable: value undisclosed on one side of the quarter pair, or neither shares nor value can classify it · NO CHANGE = the share count is identical in both quarters; the value moved only with price, so the row is mark-to-market and never an ADD or a TRIM (NEW / ADD / TRIM / EXIT / NO CHANGE) · NO PRIOR = this filer has no comparable holdings list for the previous quarter on record — a first filing under this registration, or a quarter reported inside an affiliated manager's filing — so the position is not called a new stakederived by Public Filings from the published aggregate; NULL means the source did not disclose a usable value — never zeroreported unit changed across the pair (SH↔PRN); the share delta is withheld rather than fabricated shares_unit_mismatchPrev valueCurr valuePrev sharesCurr shares
position key pos:12580 · issuer key iss:1602 STATE STREET SPDTRIM−$84.4M−548,163$373M$289M3,498,2632,950,100
position key pos:12962 · issuer key iss:1602 STATE STREET SPDTRIM−$40.7M−696,576$321M$280M5,641,8484,945,272
position key pos:16793 · issuer key iss:1633 US MID-CAP ETFTRIM−$29.8M−1,203,553$251M$221M8,355,0807,151,527
position key sid:sec:prov:8eb35ebc152e2250618fad852c7a297e · issuer key cusip6:78463X STATE STREET SPDTRIM−$3.4M−190,957$190M$187M4,283,9874,093,030
position key pos:10892 · issuer key cusip6:81369Y STATE STREET TECADD−$7.0M+44,350$168M$161M1,166,5641,210,914
position key pos:13667 · issuer key iss:1602 STATE STREET SPDADD+$24.1M+818,979$132M$156M4,365,8665,184,845
position key pos:11515 · issuer key iss:1633 US SML CAP ETFTRIM−$362K−94,488$113M$113M3,976,3043,881,816
position key sid:sec:prov:dbd67f964c2a4bd02b328306cb3cc97d · issuer key cusip6:78468R STATE STREET SPDADD+$24.6M+1,107,685$86.3M$111M3,646,7604,754,445
position key sid:sec:prov:b3a0a6a2c27537b284e1347fab5f8f28 · issuer key cusip6:81369Y STATE STREET FINADD+$23.4M+615,934$70.7M$94.2M1,291,3811,907,315
position key sid:sec:prov:77668419380bed17ea4491c88ed3126e · issuer key cusip6:78467V STATE STREET BLAADD+$19.0M+524,826$74.4M$93.4M1,803,1332,327,959
position key pos:11431 · issuer key cusip6:92206C INT-TERM CORPADD+$34.3M+421,549$48.7M$83.0M580,9941,002,543
position key sid:sec:prov:5c0159d8e365eac662fab857eba96ecb · issuer key cusip6:92206C SHORT TERM TREASTRIM−$5.2M−84,491$76.4M$71.2M1,301,3621,216,871
position key sid:sec:prov:dc437b658d2d4d14c03971f472e7916a · issuer key cusip6:78463X STATE STREET SPDADD+$9.0M+189,123$53.4M$62.4M1,141,2391,330,362
position key sid:sec:prov:edca92b17408f6ec66bf562ad9cadafa · issuer key cusip6:81369Y STATE STREET INDTRIM−$13.9M−104,117$69.8M$55.9M449,853345,736
position key sid:sec:prov:2b5902c05a996d81adf5ce01e71326f4 · issuer key cusip6:81369Y STATE STREET HEAADD−$2.8M+1,716$58.0M$55.2M374,757376,473
position key pos:10160 · issuer key iss:1602 STATE STREET SPDTRIM−$2.1M−89,294$50.6M$48.5M2,256,5362,167,242
position key sid:sec:prov:e4cd8f69169bdfd85fd9e009c05807b1 · issuer key cusip6:81369Y STATE STREET CONADD−$3.1M+8,937$46.8M$43.7M391,618400,555
position key sid:sec:prov:6fc893e698af684b99e89bc4cb5eb170 · issuer key cusip6:46435G CONV BD ETFTRIM−$918K−23,175$43.2M$42.3M438,397415,222
position key pos:17475 · issuer key iss:1633 US TIPS ETFADD+$14.5M+538,406$27.6M$42.0M1,041,3391,579,745
position key sid:sec:prov:07646ab00566418db3b000ee163a95ee · issuer key cusip6:922042 FTSE SMCAP ETFTRIM−$2.8M−24,802$44.7M$41.9M312,132287,330
position key pos:12477 · issuer key cusip6:81369Y STATE STREET CONADD+$13.3M+144,717$26.5M$39.9M341,500486,217
position key sid:sec:prov:7202fea486129d5c8347b02887ba22e3 · issuer key cusip6:92206C LG-TERM COR BDTRIM−$1.3M−9,720$40.8M$39.5M537,679527,959
position key sid:sec:prov:91649a4a065993186304b95ea61f9081 · issuer key cusip6:25434V US CORE EQT MKTTRIM−$2.9M−31,335$41.2M$38.3M880,626849,291
position key pos:13840 · issuer key iss:1633 INT-TRM U.S TRESTRIM−$1.7M−58,827$39.9M$38.1M1,590,1821,531,355
position key sid:sec:prov:cae3ac1b14835277e5f4bc49acb361a1 · issuer key cusip6:33739E PFD SECS INC ETFTRIM−$1.1M−5,703$39.2M$38.1M2,153,2512,147,548
position key sid:sec:prov:3c7254bf686fe138e5a2df2aa1be5a39 · issuer key cusip6:81369Y STATE STREET REATRIM−$5.2M−139,227$42.6M$37.5M1,056,728917,501
position key pos:13215 · issuer key iss:144 COMADD−$475K+7,917$37.4M$36.9M137,500145,417
position key sid:sec:prov:fa0ef19e4273db99947aa6e798c4bd32 · issuer key cusip6:81369Y STATE STREET COMTRIM−$19.7M−148,079$56.4M$36.7M478,734330,655
position key pos:15642 · issuer key iss:1334 COMADD−$81.9K+11,386$31.9M$31.8M170,899182,285
position key pos:16249 · issuer key cusip6:921908 DIV APP ETFTRIM−$1.2M−2,300$32.4M$31.2M147,445145,145
position key sid:sec:prov:e04b324bdcb1c228a6c7318dc8c6ce46 · issuer key cusip6:37954Y GLB X MLP ENRG ITRIM+$5.4M−1,837$25.1M$30.5M414,397412,560
position key pos:17300 · issuer key cusip6:81369Y STATE STREET UTIADD+$10.3M+191,819$20.1M$30.4M470,590662,409
position key pos:11486 · issuer key iss:1602 STATE STREET SPDTRIM−$1.0M−31,192$29.0M$28.0M1,095,1761,063,984
position key sid:sec:prov:3880da0846e248a4b069bf6974f43a9f · issuer key cusip6:921946 EM MK GOV BD ETFADD−$593K+1,684$27.3M$26.7M404,489406,173
position key sid:sec:prov:b109b7c8cad7049669c3adbdfaee4b50 · issuer key cusip6:78468R STATE STREET SPDTRIM−$2.8M−91,938$28.9M$26.1M940,761848,823
position key pos:10567 · issuer key iss:1602 STATE STREET SPDADD−$39.1K+3,197$24.0M$23.9M931,305934,502
position key sid:sec:prov:6c8b9d246d7e5125a6c1d9ffa9a389cf · issuer key cusip6:25434V INTL CORE EQT MKTRIM−$2.3M−72,702$25.5M$23.2M668,022595,320
position key sid:sec:prov:a67f063c13533191f28af8d0cb5c52cc · issuer key cusip6:25434V US SMALL CAP ETFADD+$2.6M+31,803$18.5M$21.1M264,962296,765
position key sid:sec:prov:62eb42e14503968141857c62d67e1607 · issuer key cusip6:81369Y STATE STREET MATADD+$2.2M+4,663$18.8M$21.0M415,134419,797
position key sid:sec:prov:4ee13837c201cea05a3fc8a370f61521 · issuer key cusip6:81369Y STATE STREET ENETRIM−$3.1M−188,323$22.7M$19.6M508,163319,840
position key pos:11825 · issuer key iss:1225 COMADD−$3.3M+5,570$22.8M$19.5M47,13152,701
position key pos:10714 · issuer key iss:1633 US DIVIDEND EQADD+$2.1M+846$17.1M$19.1M623,081623,927
position key sid:sec:prov:37e4995e6b67d5e138767a663c26b870 · issuer key cusip6:922908 MCAP VL IDXVIPTRIM+$614K−497$18.1M$18.7M102,199101,702
position key pos:14221 · issuer key iss:1602 STATE STREET SPDADD−$649K+2,043$17.5M$16.9M218,742220,785
position key sid:sec:prov:8ffd8920e6e0488aef7958c82490aaf2 · issuer key cusip6:69374H US CASH COWS 100ADD+$919K+5,325$14.7M$15.7M245,024250,349
position key pos:14175 · issuer key iss:95 COMADD−$292K+5,565$14.9M$14.6M64,35869,923
position key sid:sec:prov:bda4626574f42aa904bb50853d00cda5 · issuer key cusip6:25434V INTL SMALL CAP EADD+$1.3M+31,379$12.9M$14.2M391,381422,760
position key sid:sec:prov:e134aa0591855f3babe3751e12f3b098 · issuer key cusip6:25434V US LARGE CAP VALTRIM+$203K−10,386$13.1M$13.3M382,785372,399
position key sid:sec:prov:ec46aef002af82b45acef2233f68afee · issuer key cusip6:78468R STATE STREET SPDADD+$940K+44,218$12.3M$13.2M484,825529,043
position key sid:sec:prov:4bf4a03276865e7070ffcb8527bf98a8 · issuer key cusip6:922908 MCAP GR IDXVIPADD−$114K+3,492$13.0M$12.9M46,48749,979
position key pos:11570 · issuer key iss:1599 TR UNITTRIM−$1.6M−1,481$13.8M$12.2M20,27718,796
position key sid:sec:prov:359a00ea349fa38fd8b784c1239e9e00 · issuer key cusip6:25434V EMGR CRE EQT MNGADD+$4.1M+110,810$7.5M$11.6M231,213342,023
position key sid:sec:prov:0ec8b0447f8aa7b38768a20f21eb2b15 · issuer key cusip6:46138J INVSCO BLSH 26ADD+$966K+44,741$10.0M$11.0M428,950473,691
position key pos:15142 · issuer key iss:89 CAP STK CL AADD−$33.5K+2,964$10.9M$10.9M34,83037,794
position key pos:10357 · issuer key iss:1786 COMADD−$1.3M+2,153$12.1M$10.8M26,83028,983
position key sid:sec:prov:2159ea7ce4ecfdba0c2fac3412c58147 · issuer key cusip6:25434V INTERNATNAL VALADD+$5.1M+91,227$5.1M$10.2M102,680193,907
position key pos:17821 · issuer key iss:89 CAP STK CL CTRIM−$1.2M−761$11.4M$10.2M36,19635,435
position key pos:16562 · issuer key cusip6:922908 SM CP VAL ETFADD+$3.0M+13,068$6.9M$9.9M32,71745,785
position key sid:sec:prov:b74688fec12470dec705454998bb6631 · issuer key cusip6:45782C US EQTY PWR BFADD−$88.2K+791$10.0M$9.9M230,134230,925
position key sid:sec:prov:2af093d17e07e8a3e49d2c2bd4f7a3e7 · issuer key cusip6:46138J BULETSHS 2027ADD+$836K+41,753$8.8M$9.7M390,380432,133
position key pos:16868 · issuer key iss:1012 CORE S&P MCP ETFADD+$576K+5,570$8.6M$9.2M130,403135,973
position key sid:sec:prov:88a5487570f894ad8990619d506905d9 · issuer key cusip6:25434V INTL SMALL CAP VADD+$804K+13,099$7.6M$8.4M199,911213,010
position key pos:11390 · issuer key iss:720 CL AADD−$83.9K+1,803$8.4M$8.3M12,69714,500
position key sid:sec:prov:e1fd18a8d58c43ad5ed9af37714bdfaa · issuer key cusip6:922908 SML CP GRW ETFADD+$465K+1,527$7.5M$8.0M24,79926,326
position key sid:sec:prov:8108cd22ab74b7bfb1b4928808818384 · issuer key cusip6:25434V US SMALL CAP VALADD+$3.6M+95,765$4.2M$7.8M127,762223,527
position key pos:13471 · issuer key iss:562 COMTRIM+$1.3M−29$6.2M$7.5M13,36013,331
position key sid:sec:prov:da76927ea7bfa34385e39a3ae24e4aeb · issuer key cusip6:46641Q ULTRA SHRT ETFTRIM−$857K−17,001$8.1M$7.3M160,989143,988
position key pos:11205 · issuer key iss:255 CL B NEWADD+$205K+1,076$6.6M$6.9M13,22114,297
position key sid:sec:prov:f412c1abde5f87376cc081d4787ad805 · issuer key cusip6:46138J INVSCO 28 HYCORPADD+$258K+16,074$6.3M$6.6M286,098302,172
position key pos:13490 · issuer key iss:1939 COMADD+$675K+24$5.8M$6.5M52,19952,223
position key sid:sec:prov:5a367bcd0f78e79fbe9e04f08896c346 · issuer key cusip6:45782C US EQTY PWR BUFTRIM−$98.4K−742$6.4M$6.4M138,909138,167
position key pos:12944 · issuer key cusip6:922908 TOTAL STK MKTADD−$72.9K+633$6.4M$6.3M19,07519,708
position key pos:11209 · issuer key cusip6:922908 GROWTH ETFTRIM−$794K−121$7.1M$6.3M14,49314,372
position key sid:sec:prov:1e2e95b154a45c4398cd33a435beb3de · issuer key cusip6:45782C US EQTY PWR BUFADD+$86.5K+2,254$6.1M$6.2M146,374148,628
position key pos:14552 · issuer key iss:711 COMADD+$2.0M+1,852$4.1M$6.1M34,12135,973
position key pos:15863 · issuer key iss:1123 COMADD−$796K+151$6.5M$5.7M6,0406,191
position key pos:11871 · issuer key iss:1011 ISHARES NEWADD+$1.0M+7,150$4.5M$5.5M55,18162,331
position key sid:sec:prov:127f0021d8310eeeecdea8298c5f12e5 · issuer key cusip6:922908 S&P 500 ETF SHSADD+$130K+630$5.2M$5.3M8,3168,946
position key sid:sec:prov:b9217eec8e76ea94007bc7e984946db3 · issuer key cusip6:46138G VAR RATE PFDTRIM−$2.6M−103,566$7.4M$4.8M304,271200,705
position key pos:15433 · issuer key iss:1290 COMADD+$1.6M+15,413$3.1M$4.7M33,49548,908
position key sid:sec:prov:cec0ca5254a6d23482ec0af8e2c1f75f · issuer key cusip6:46138J BULETSHS 2029 HGADD+$76.1K+8,344$4.5M$4.6M209,315217,659
position key sid:sec:prov:fd0585629cc2c56c522b14f4ca767dfd · issuer key cusip6:922020 STRM INFPROIDXADD+$1.5M+30,303$3.0M$4.5M59,84290,145
position key sid:sec:prov:6279dbf00c380d0bf203de8be220c9b4 · issuer key cusip6:45782C US EQTY PWR BUFADD+$306K+9,220$4.2M$4.5M102,690111,910
position key sid:sec:prov:140896d637f0fde831cb3e877638875e · issuer key cusip6:46138E GLOBAL EX US HGHADD+$137K+12,526$4.3M$4.5M218,622231,148
position key pos:13432 · issuer key iss:411 COMADD+$966K+258$3.3M$4.3M5,7866,044
position key sid:sec:prov:7bedc2b3344fa4eb910b9207c8f5d6c3 · issuer key cusip6:33734H SHSADD+$88.2K+131$4.0M$4.1M86,33486,465
position key pos:13599 · issuer key iss:1035 COMADD+$1.3M+3,519$2.7M$4.0M12,98516,504
position key pos:18039 · issuer key iss:1025 COMADD−$329K+161$4.3M$4.0M13,40513,566
position key pos:14157 · issuer key iss:149 COMADD+$1.3M+1,348$2.6M$3.9M10,18211,530
position key pos:17143 · issuer key iss:1633 US LCAP GR ETFTRIM−$545K−2,242$4.5M$3.9M137,325135,083
position key sid:sec:prov:22f64dfdaece3c06ca34adf118d886ed · issuer key cusip6:46139W BULLETSHS 2030ADD+$58.5K+5,132$3.7M$3.8M141,439146,571
position key sid:sec:prov:1492f9661b038177c0b21ff3a981965f · issuer key cusip6:336917 SHSADD+$2.2M+40,254$1.3M$3.5M28,29568,549
position key sid:sec:prov:7389dd2a5a91c67630ddd113fc24c6d3 · issuer key cusip6:00888H ALLIANZIM US EQUTRIM−$66.7K−784$3.5M$3.5M108,101107,317
position key pos:14992 · issuer key iss:1485 COMADD+$598K+3,991$2.7M$3.3M18,98722,978
position key pos:10986 · issuer key cusip6:922908 VALUE ETFADD+$371K+1,502$2.8M$3.2M14,62916,131
position key pos:17173 · issuer key iss:1138 COMADD+$857K+486$2.3M$3.1M4,6645,150
position key sid:sec:prov:b27fbf02ceb72909068d1678f35b46f5 · issuer key cusip6:33739Q FIRST TR ENH NEWTRIM−$787K−12,997$3.9M$3.1M64,72351,726
position key pos:15909 · issuer key iss:1633 US BRD MKT ETFADD+$580K+27,351$2.5M$3.0M93,827121,178
position key pos:17400 · issuer key cusip6:46641Q EQUITY PREMIUMNEW+$3.0M+52,784$0$3.0M—52,784
position key pos:12030 · issuer key iss:525 COMTRIM+$66.3K−366$2.8M$2.8M3,2032,837

Flags: no row carries a flag.

1–20 of the 100 changes on this page

1–100 of 550 changes
Mark-to-market only (no share change) · 28

Positions whose share count is identical in both quarters; the value changed with price, not with a decision.

Positions held with no share change into quarter 2026-03-31
position matched across quarters by exact reported CUSIP over a registry gap — producer-reconciled identity, never a name match identity_reconciled_by_cusipthe reported share count is unchanged across the pair; this build's data classified the change from its reported value; builds from 2026-09-10 on read it as NO CHANGE classified_by_value · EXIT = absent this quarter: disposed, delisted, under confidential treatment, or reported instead by an affiliated manager — the filing does not say which · change not classifiable: value undisclosed on one side of the quarter pair, or neither shares nor value can classify it · NO CHANGE = the share count is identical in both quarters; the value moved only with price, so the row is mark-to-market and never an ADD or a TRIM (NEW / ADD / TRIM / EXIT / NO CHANGE) · NO PRIOR = this filer has no comparable holdings list for the previous quarter on record — a first filing under this registration, or a quarter reported inside an affiliated manager's filing — so the position is not called a new stakederived by Public Filings from the published aggregate; NULL means the source did not disclose a usable value — never zeroreported unit changed across the pair (SH↔PRN); the share delta is withheld rather than fabricated shares_unit_mismatchPrev valueCurr valuePrev sharesCurr shares
position key pos:14343 · issuer key iss:1279 COM SHS BEN INNO CHANGE+$692K0$2.0M$2.7M72,56972,569
position key sid:sec:prov:aa6ab07f17c5c43fd9269dc5f46e29b5 · issuer key cusip6:103310 COMNO CHANGE−$546K0$2.7M$2.2M17,26217,262
position key pos:13839 · issuer key iss:224 COMNO CHANGE+$86.6K0$747K$834K14,11014,110
position key pos:14516 · issuer key iss:1643 COMNO CHANGE+$66.9K0$665K$732K7,5347,534
position key sid:sec:prov:b58722e7e3948a9a3b174f7e18eec43a · issuer key cusip6:45782C US EQTY PWR BUFNO CHANGE−$13.0K0$707K$694K16,10216,102
position key sid:sec:prov:2976992729fea2ba3a2fede7a374d0eb · issuer key cusip6:46434V 0-5YR INVT GR CPNO CHANGE−$2.7K0$661K$659K13,04413,044
position key sid:sec:prov:89469080d0955738ab6a916bc0a7e3a9 · issuer key cusip6:46434V MSCI INTL MOMENTNO CHANGE+$6500$624K$624K13,00313,003
position key pos:17976 · issuer key iss:547 COMNO CHANGE+$106K0$449K$555K814814
position key sid:sec:prov:845309882512cf1fc9cac5bc299d3d1b · issuer key cusip6:45782C GRWT100 PWR BUFNO CHANGE−$14.1K0$524K$510K9,0409,040
position key pos:15663 · issuer key iss:1715 COMNO CHANGE+$27.5K0$440K$467K2,5952,595
position key sid:sec:prov:f0826b706706965ae3bc4b47a648ae1c · issuer key cusip6:46138J BLOOMBERG PRICINNO CHANGE−$17.6K0$417K$399K4,6304,630
position key pos:16126 · issuer key iss:1728 COMNO CHANGE+$6.2K0$372K$378K3,0003,000
position key pos:13325 · issuer key iss:1511 COMNO CHANGE+$85.5K0$284K$370K673673
position key pos:18016 · issuer key iss:1012 RUS MD CP GR ETFNO CHANGE−$24.5K0$381K$356K2,7802,780
position key pos:16597 · issuer key iss:1339 COMNO CHANGE+$36.9K0$300K$336K7,0167,016
position key pos:15879 · issuer key iss:1793 COMNO CHANGE−$1.7K0$333K$331K2,0032,003
position key sid:sec:prov:5248ee4dfbb553978de6970665a45b85 · issuer key cusip6:922042 FTSE PACIFIC ETFNO CHANGE+$23.7K0$292K$316K3,2343,234
position key sid:sec:prov:fd61a14f8c16900d70648b14bc187bfb · issuer key cusip6:05463X COMNO CHANGE+$3.7K0$301K$305K9,2009,200
position key pos:17792 · issuer key iss:585 CL ANO CHANGE−$17.9K0$317K$299K523523
position key sid:sec:prov:fcd35fcb8f0842469f0366dcdd40dcaf · issuer key cusip6:45784N GROWTH 100 POWERNO CHANGE−$4.8K0$289K$284K9,8779,877
position key pos:10654 · issuer key iss:844 COMNO CHANGE+$18.8K0$227K$245K224224
position key pos:12594 · issuer key iss:951 COMNO CHANGE+$27.6K0$212K$240K1,6791,679
position key sid:sec:prov:eee1f1517a209f14ed92e48ed7ba1725 · issuer key cusip6:316092 MSCI CONSM DISNO CHANGE−$22.6K0$259K$236K2,5342,534
position key sid:sec:prov:6c5b18c2a22314a73a9d6ed8f670828e · issuer key cusip6:33740U FT VEST U.S EQTNO CHANGE−$4.7K0$239K$234K6,0206,020
position key sid:sec:prov:a8b3ece9a4c35068e5f79f762a418d45 · issuer key cusip6:45784N EQUITY DEFINED PNO CHANGE−$4540$209K$209K7,8207,820
position key pos:12329 · issuer key iss:1012 US CONSUM DISCRENO CHANGE−$13.1K0$217K$204K2,1052,105
position key pos:14074 · issuer key iss:1430 COMNO CHANGE−$15.1K0$61.4K$46.2K10,29810,298
position key pos:14969 · issuer key cusip6:032797 COM NEWNO CHANGE−$6.0K0$43.9K$37.9K12,33312,333

Flags: no row carries a flag.

Newest filing in this build: 2026-07-31. Per-row filing dates are on each receipt.
Truncated by Public Filings. Changes compare every position with a security identifier, new and exited included; holdings without one are counted, not compared. methodology §13F ↗

Reported positions — 2026-03-31

1–100 of 377 issuers · $3.7B disclosed value over 545 rows · 0 undisclosed-value rows
View
This build carries one quarter for this manager: 2026-03-31. Notable managers carry four published quarters, others two.
Positions Advisory Alpha, LLC reported for the quarter ended 2026-03-31, as that filer reported them
This list carries reported issuer names and security identities, without a dated ticker mapping. Symbols are not inferred from names.a position composed from a base filing plus NEW-HOLDINGS amendments keeps every source row here; the composition's latest filed date is the one shown served from this build's published holdings (derived from the filer's own reported rows); every row resolves to its filingShare of total reported value, calculated only when the full position list has disclosed values. This is 13F long value, not total assets.value undisclosed on the filing: retained and counted, excluded from sums, never shown as $0SharesWt
—SPDR SERIES TRUST
10 positions · 10 reported rows
Rows Advisory Alpha, LLC reported for SPDR SERIES TRUST, as it reported them
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $289M2,950,100
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $280M4,945,272
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $156M5,184,845
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $48.5M2,167,242
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $28.0M1,063,984
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $23.9M934,502
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $16.9M220,785
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $1.8M19,918
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $793K13,387
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $653K26,345
ticker not yet mapped
$845M17,526,38023.1%
—SELECT SECTOR SPDR TR
11 positions · 11 reported rows
Rows Advisory Alpha, LLC reported for SELECT SECTOR SPDR TR, as it reported them
SELECT SECTOR SPDR TR · STATE STREET TEC CUSIP — $161M1,210,914
SELECT SECTOR SPDR TR · STATE STREET FIN CUSIP 81369Y605 $94.2M1,907,315
SELECT SECTOR SPDR TR · STATE STREET IND CUSIP 81369Y704 $55.9M345,736
SELECT SECTOR SPDR TR · STATE STREET HEA CUSIP 81369Y209 $55.2M376,473
SELECT SECTOR SPDR TR · STATE STREET CON CUSIP 81369Y407 $43.7M400,555
SELECT SECTOR SPDR TR · STATE STREET CON CUSIP — $39.9M486,217
SELECT SECTOR SPDR TR · STATE STREET REA CUSIP 81369Y860 $37.5M917,501
SELECT SECTOR SPDR TR · STATE STREET COM CUSIP 81369Y852 $36.7M330,655
SELECT SECTOR SPDR TR · STATE STREET UTI CUSIP — $30.4M662,409
SELECT SECTOR SPDR TR · STATE STREET MAT CUSIP 81369Y100 $21.0M419,797
SELECT SECTOR SPDR TR · STATE STREET ENE CUSIP 81369Y506 $19.6M319,840
ticker not yet mapped
$595M7,377,41216.3%
—SCHWAB STRATEGIC TR
16 positions · 16 reported rows
Rows Advisory Alpha, LLC reported for SCHWAB STRATEGIC TR, as it reported them
SCHWAB STRATEGIC TR · US MID-CAP ETF CUSIP — $221M7,151,527
SCHWAB STRATEGIC TR · US SML CAP ETF CUSIP — $113M3,881,816
SCHWAB STRATEGIC TR · US TIPS ETF CUSIP — $42.0M1,579,745
SCHWAB STRATEGIC TR · INT-TRM U.S TRES CUSIP — $38.1M1,531,355
SCHWAB STRATEGIC TR · US DIVIDEND EQ CUSIP — $19.1M623,927
SCHWAB STRATEGIC TR · US LCAP GR ETF CUSIP — $3.9M135,083
SCHWAB STRATEGIC TR · US BRD MKT ETF CUSIP — $3.0M121,178
SCHWAB STRATEGIC TR · US AGGREGATE B CUSIP — $768K33,061
SCHWAB STRATEGIC TR · INTL EQTY ETF CUSIP — $503K20,306
SCHWAB STRATEGIC TR · FUNDAMENTAL INTL CUSIP — $380K7,771
SCHWAB STRATEGIC TR · US LRG CAP ETF CUSIP — $369K14,401
SCHWAB STRATEGIC TR · MUN BD ETF CUSIP — $335K13,162
SCHWAB STRATEGIC TR · US LCAP VA ETF CUSIP — $335K10,974
SCHWAB STRATEGIC TR · INTL SCEQT ETF CUSIP — $319K6,817
SCHWAB STRATEGIC TR · EMRG MKTEQ ETF CUSIP — $252K7,657
SCHWAB STRATEGIC TR · FUNDAMENTAL US L CUSIP — $243K8,737
ticker not yet mapped
$444M15,147,51712.1%
—SPDR INDEX SHS FDS
3 positions · 3 reported rows
Rows Advisory Alpha, LLC reported for SPDR INDEX SHS FDS, as it reported them
SPDR INDEX SHS FDS · STATE STREET SPD CUSIP 78463X889 $187M4,093,030
SPDR INDEX SHS FDS · STATE STREET SPD CUSIP 78463X509 $62.4M1,330,362
SPDR INDEX SHS FDS · STATE STREET SPD CUSIP 78463X202 $462K7,440
ticker not yet mapped
$250M5,430,8326.8%
—VANGUARD SCOTTSDALE FDS
5 positions · 5 reported rows
Rows Advisory Alpha, LLC reported for VANGUARD SCOTTSDALE FDS, as it reported them
VANGUARD SCOTTSDALE FDS · INT-TERM CORP CUSIP — $83.0M1,002,543
VANGUARD SCOTTSDALE FDS · SHORT TERM TREAS CUSIP 92206C102 $71.2M1,216,871
VANGUARD SCOTTSDALE FDS · LG-TERM COR BD CUSIP 92206C813 $39.5M527,959
VANGUARD SCOTTSDALE FDS · SHRT TRM CORP BD CUSIP 92206C409 $1.0M12,714
VANGUARD SCOTTSDALE FDS · MTG-BKD SECS ETF CUSIP 92206C771 $784K16,676
ticker not yet mapped
$195M2,776,7635.3%
—SPDR SERIES TRUST
6 positions · 6 reported rows
Rows Advisory Alpha, LLC reported for SPDR SERIES TRUST, as it reported them
SPDR SERIES TRUST · STATE STREET SPD CUSIP 78468R606 $111M4,754,445
SPDR SERIES TRUST · STATE STREET SPD CUSIP 78468R200 $26.1M848,823
SPDR SERIES TRUST · STATE STREET SPD CUSIP 78468R408 $13.2M529,043
SPDR SERIES TRUST · STATE STREET SPD CUSIP — $721K14,913
SPDR SERIES TRUST · STATE STREET SPD CUSIP 78468R622 $641K6,700
SPDR SERIES TRUST · STATE STREET SPD CUSIP 78468R531 $601K9,535
ticker not yet mapped
$152M6,163,4594.2%
—DIMENSIONAL ETF TRUST
12 positions · 12 reported rows
Rows Advisory Alpha, LLC reported for DIMENSIONAL ETF TRUST, as it reported them
DIMENSIONAL ETF TRUST · US CORE EQT MKT CUSIP 25434V104 $38.3M849,291
DIMENSIONAL ETF TRUST · INTL CORE EQT MK CUSIP 25434V203 $23.2M595,320
DIMENSIONAL ETF TRUST · US SMALL CAP ETF CUSIP 25434V500 $21.1M296,765
DIMENSIONAL ETF TRUST · INTL SMALL CAP E CUSIP 25434V773 $14.2M422,760
DIMENSIONAL ETF TRUST · US LARGE CAP VAL CUSIP 25434V666 $13.3M372,399
DIMENSIONAL ETF TRUST · EMGR CRE EQT MNG CUSIP 25434V302 $11.6M342,023
DIMENSIONAL ETF TRUST · INTERNATNAL VAL CUSIP 25434V807 $10.2M193,907
DIMENSIONAL ETF TRUST · INTL SMALL CAP V CUSIP 25434V781 $8.4M213,010
DIMENSIONAL ETF TRUST · US SMALL CAP VAL CUSIP 25434V815 $7.8M223,527
DIMENSIONAL ETF TRUST · US REAL ESTATE E CUSIP 25434V823 $796K33,676
DIMENSIONAL ETF TRUST · US EQUITY MARKET CUSIP 25434V401 $491K6,922
DIMENSIONAL ETF TRUST · US MKTWIDE VALUE CUSIP 25434V724 $205K4,240
ticker not yet mapped
$150M3,553,8404.1%
—SSGA ACTIVE ETF TR · STATE STREET BLA CUSIP 78467V608
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$93.4M2,327,9592.6%
—VANGUARD INDEX FDS
12 positions · 12 reported rows
Rows Advisory Alpha, LLC reported for VANGUARD INDEX FDS, as it reported them
VANGUARD INDEX FDS · MCAP VL IDXVIP CUSIP 922908512 $18.7M101,702
VANGUARD INDEX FDS · MCAP GR IDXVIP CUSIP 922908538 $12.9M49,979
VANGUARD INDEX FDS · SM CP VAL ETF CUSIP — $9.9M45,785
VANGUARD INDEX FDS · SML CP GRW ETF CUSIP 922908595 $8.0M26,326
VANGUARD INDEX FDS · TOTAL STK MKT CUSIP — $6.3M19,708
VANGUARD INDEX FDS · GROWTH ETF CUSIP — $6.3M14,372
VANGUARD INDEX FDS · S&P 500 ETF SHS CUSIP 922908363 $5.3M8,946
VANGUARD INDEX FDS · VALUE ETF CUSIP — $3.2M16,131
VANGUARD INDEX FDS · MID CAP ETF CUSIP — $867K3,019
VANGUARD INDEX FDS · SMALL CP ETF CUSIP — $634K2,421
VANGUARD INDEX FDS · EXTEND MKT ETF CUSIP — $463K2,247
VANGUARD INDEX FDS · REAL ESTATE ETF CUSIP 922908553 $385K4,339
ticker not yet mapped
$73.0M294,9752.0%
—ISHARES TR
4 positions · 4 reported rows
Rows Advisory Alpha, LLC reported for ISHARES TR, as it reported them
ISHARES TR · CONV BD ETF CUSIP 46435G102 $42.3M415,222
ISHARES TR · CORE INTL AGGR CUSIP 46435G672 $1.5M30,551
ISHARES TR · ESG AW MSCI EAFE CUSIP 46435G516 $425K4,449
ISHARES TR · ESG AWR MSCI USA CUSIP 46435G425 $249K1,760
ticker not yet mapped
$44.5M451,9821.2%
—VANGUARD INTL EQUITY INDEX F
3 positions · 3 reported rows
Rows Advisory Alpha, LLC reported for VANGUARD INTL EQUITY INDEX F, as it reported them
VANGUARD INTL EQUITY INDEX F · FTSE SMCAP ETF CUSIP 922042718 $41.9M287,330
VANGUARD INTL EQUITY INDEX F · TT WRLD ST ETF CUSIP — $484K3,496
VANGUARD INTL EQUITY INDEX F · FTSE PACIFIC ETF CUSIP 922042866 $316K3,234
ticker not yet mapped
$42.7M294,0601.2%
—INNOVATOR ETFS TRUST
12 positions · 12 reported rows
Rows Advisory Alpha, LLC reported for INNOVATOR ETFS TRUST, as it reported them
INNOVATOR ETFS TRUST · US EQTY PWR BF CUSIP 45782C680 $9.9M230,925
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C813 $6.4M138,167
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C748 $6.2M148,628
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C417 $4.5M111,910
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C383 $2.7M60,568
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C656 $2.1M48,526
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C573 $2.1M50,760
INNOVATOR ETFS TRUST · US EQT PWR BUF CUSIP 45782C870 $2.0M49,593
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C318 $1.5M36,932
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C797 $694K16,102
INNOVATOR ETFS TRUST · GRWT100 PWR BUF CUSIP 45782C615 $510K9,040
INNOVATOR ETFS TRUST · US EQTY PWR BUF CUSIP 45782C540 $496K11,680
ticker not yet mapped
$38.9M912,8311.1%
—FIRST TR EXCH TRADED FD III · PFD SECS INC ETF CUSIP 33739E108
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$38.1M2,147,5481.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)APPLE INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$36.9M145,4171.0%
—GLOBAL X FDS
5 positions · 5 reported rows
Rows Advisory Alpha, LLC reported for GLOBAL X FDS, as it reported them
GLOBAL X FDS · GLB X MLP ENRG I CUSIP 37954Y293 $30.5M412,560
GLOBAL X FDS · GLOBAL X URANIUM CUSIP 37954Y871 $834K17,214
GLOBAL X FDS · GLOBAL X SILVER CUSIP 37954Y848 $702K7,794
GLOBAL X FDS · GLOBAL X COPPER CUSIP 37954Y830 $683K8,940
GLOBAL X FDS · GLBL X MLP ETF CUSIP 37954Y343 $291K5,372
ticker not yet mapped
$33.0M451,8800.9%
—INVESCO EXCH TRD SLF IDX FD
6 positions · 6 reported rows
Rows Advisory Alpha, LLC reported for INVESCO EXCH TRD SLF IDX FD, as it reported them
INVESCO EXCH TRD SLF IDX FD · INVSCO BLSH 26 CUSIP 46138J635 $11.0M473,691
INVESCO EXCH TRD SLF IDX FD · BULETSHS 2027 CUSIP 46138J585 $9.7M432,133
INVESCO EXCH TRD SLF IDX FD · INVSCO 28 HYCORP CUSIP 46138J452 $6.6M302,172
INVESCO EXCH TRD SLF IDX FD · BULETSHS 2029 HG CUSIP 46138J395 $4.6M217,659
INVESCO EXCH TRD SLF IDX FD · BLOOMBERG PRICIN CUSIP 46138J775 $399K4,630
INVESCO EXCH TRD SLF IDX FD · RAFI STRATGIC US CUSIP 46138J742 $258K4,462
ticker not yet mapped
$32.4M1,434,7470.9%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)NVIDIA CORPORATION · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$31.8M182,2850.9%
—VANGUARD SPECIALIZED FUNDS · DIV APP ETF CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$31.2M145,1450.9%
—VANGUARD WHITEHALL FDS
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for VANGUARD WHITEHALL FDS, as it reported them
VANGUARD WHITEHALL FDS · EM MK GOV BD ETF CUSIP 921946885 $26.7M406,173
VANGUARD WHITEHALL FDS · HIGH DIV YLD CUSIP — $483K3,262
ticker not yet mapped
$27.2M409,4350.7%
—ISHARES TR
22 positions · 22 reported rows
Rows Advisory Alpha, LLC reported for ISHARES TR, as it reported them
ISHARES TR · CORE S&P MCP ETF CUSIP — $9.2M135,973
ISHARES TR · CORE S&P500 ETF CUSIP — $2.6M4,027
ISHARES TR · U.S. TECH ETF CUSIP — $1.6M9,010
ISHARES TR · ISHARES SEMICDTR CUSIP — $1.4M4,357
ISHARES TR · CORE US AGGBD ET CUSIP — $933K9,398
ISHARES TR · LATN AMER 40 ETF CUSIP — $881K24,802
ISHARES TR · RUS 1000 GRW ETF CUSIP — $874K2,049
ISHARES TR · CORE S&P SCP ETF CUSIP — $797K6,407
ISHARES TR · GLOBAL ENERG ETF CUSIP — $767K13,316
ISHARES TR · 20 YR TR BD ETF CUSIP — $503K5,796
ISHARES TR · RUS 1000 VAL ETF CUSIP — $451K2,110
ISHARES TR · IBOXX INV CP ETF CUSIP — $431K3,958
ISHARES TR · RUS MID CAP ETF CUSIP — $424K4,356
ISHARES TR · S&P 500 GRWT ETF CUSIP — $379K3,350
ISHARES TR · 7-10 YR TRSY BD CUSIP — $364K3,818
ISHARES TR · U.S. UTILITS ETF CUSIP — $362K3,120
ISHARES TR · RUS MD CP GR ETF CUSIP — $356K2,780
ISHARES TR · RUS 1000 ETF CUSIP — $336K942
ISHARES TR · S&P SML 600 GWT CUSIP — $334K2,305
ISHARES TR · U.S. FINLS ETF CUSIP — $268K2,280
ISHARES TR · SELECT DIVID ETF CUSIP — $206K1,358
ISHARES TR · US CONSUM DISCRE CUSIP — $204K2,105
ticker not yet mapped
$23.8M247,6170.6%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred) verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)ALPHABET INC
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for ALPHABET INC, as it reported them
ALPHABET INC · CAP STK CL A CUSIP — $10.9M37,794
ALPHABET INC · CAP STK CL C CUSIP — $10.2M35,435
$21.0M73,2290.6%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MICROSOFT CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$19.5M52,7010.5%
—PACER FDS TR · US CASH COWS 100 CUSIP 69374H881
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$15.7M250,3490.4%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)AMAZON COM INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$14.6M69,9230.4%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)STATE STR SPDR S&P 500 ETF T · TR UNIT CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$12.2M18,7960.3%
—J P MORGAN EXCHANGE TRADED F
3 positions · 3 reported rows
Rows Advisory Alpha, LLC reported for J P MORGAN EXCHANGE TRADED F, as it reported them
J P MORGAN EXCHANGE TRADED F · ULTRA SHRT ETF CUSIP 46641Q837 $7.3M143,988
J P MORGAN EXCHANGE TRADED F · EQUITY PREMIUM CUSIP — $3.0M52,784
J P MORGAN EXCHANGE TRADED F · INTL BD OPP ETF CUSIP 46641Q852 $886K18,518
ticker not yet mapped
$11.2M215,2900.3%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)TESLA INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$10.8M28,9830.3%
—ISHARES TR
10 positions · 10 reported rows
Rows Advisory Alpha, LLC reported for ISHARES TR, as it reported them
ISHARES TR · NATIONAL MUN ETF CUSIP — $1.9M18,204
ISHARES TR · SHRT NAT MUN ETF CUSIP — $1.6M15,437
ISHARES TR · TRUST ISHARE 0-1 CUSIP — $1.3M11,721
ISHARES TR · EAFE VALUE ETF CUSIP — $1.0M14,079
ISHARES TR · MSCI AC ASIA ETF CUSIP — $976K10,135
ISHARES TR · INTRM GOV CR ETF CUSIP — $489K4,588
ISHARES TR · MBS ETF CUSIP — $359K3,777
ISHARES TR · EAFE GRWTH ETF CUSIP — $315K2,830
ISHARES TR · US HOME CONS ETF CUSIP — $273K3,015
ISHARES TR · U.S. MED DVC ETF CUSIP — $203K3,795
ticker not yet mapped
$8.5M87,5810.2%
—INVESCO EXCH TRADED FD TR II
6 positions · 6 reported rows
Rows Advisory Alpha, LLC reported for INVESCO EXCH TRADED FD TR II, as it reported them
INVESCO EXCH TRADED FD TR II · GLOBAL EX US HGH CUSIP 46138E669 $4.5M231,148
INVESCO EXCH TRADED FD TR II · S&P500 LOW VOL CUSIP 46138E354 $2.2M30,142
INVESCO EXCH TRADED FD TR II · NATL AMT MUNI CUSIP — $543K23,631
INVESCO EXCH TRADED FD TR II · S&P 500 MOMNTM CUSIP 46138E339 $497K4,429
INVESCO EXCH TRADED FD TR II · PFD ETF CUSIP 46138E511 $445K40,939
INVESCO EXCH TRADED FD TR II · INTL CORP BD CUSIP 46138E636 $214K9,245
ticker not yet mapped
$8.4M339,5340.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)META PLATFORMS INC · CL A CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$8.3M14,5000.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)DEERE & CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$7.5M13,3310.2%
—INVESCO EXCH TRADED FD TR II
3 positions · 3 reported rows
Rows Advisory Alpha, LLC reported for INVESCO EXCH TRADED FD TR II, as it reported them
INVESCO EXCH TRADED FD TR II · VAR RATE PFD CUSIP 46138G870 $4.8M200,705
INVESCO EXCH TRADED FD TR II · SR LN ETF CUSIP 46138G508 $1.4M70,199
INVESCO EXCH TRADED FD TR II · TAXABLE MUN BD CUSIP 46138G805 $897K33,253
ticker not yet mapped
$7.1M304,1570.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)BERKSHIRE HATHAWAY INC DEL · CL B NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$6.9M14,2970.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)WALMART INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$6.5M52,2230.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)EXXON MOBIL CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$6.1M35,9730.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)ELI LILLY & CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$5.7M6,1910.2%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)ISHARES GOLD TR · ISHARES NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$5.5M62,3310.2%
—INVESCO EXCHANGE TRADED FD T
8 positions · 8 reported rows
Rows Advisory Alpha, LLC reported for INVESCO EXCHANGE TRADED FD T, as it reported them
INVESCO EXCHANGE TRADED FD T · S&P500 EQL TEC CUSIP — $1.2M26,028
INVESCO EXCHANGE TRADED FD T · S&P500 EQL WGT CUSIP — $1.2M6,119
INVESCO EXCHANGE TRADED FD T · S&P500 EQL UTL CUSIP — $916K11,296
INVESCO EXCHANGE TRADED FD T · S&P MDCP QUALITY CUSIP — $570K5,511
INVESCO EXCHANGE TRADED FD T · S&P500 EQL IND CUSIP — $418K7,256
INVESCO EXCHANGE TRADED FD T · S&P 500 TOP 50 CUSIP — $299K5,478
INVESCO EXCHANGE TRADED FD T · S&P MDCP MOMNTUM CUSIP — $253K1,746
INVESCO EXCHANGE TRADED FD T · AEROSPACE DEFN CUSIP — $245K1,477
ticker not yet mapped
$5.1M64,9110.1%
—VANECK ETF TRUST
5 positions · 5 reported rows
Rows Advisory Alpha, LLC reported for VANECK ETF TRUST, as it reported them
VANECK ETF TRUST · URANIUM AND NUCL CUSIP 92189F601 $2.1M15,909
VANECK ETF TRUST · SEMICONDUCTR ETF CUSIP — $1.3M3,327
VANECK ETF TRUST · GOLD MINERS ETF CUSIP 92189F106 $726K7,909
VANECK ETF TRUST · PREFERRED SECURT CUSIP 92189F429 $428K24,416
VANECK ETF TRUST · OIL REFINERS ETF CUSIP 92189F585 $301K6,089
ticker not yet mapped
$4.9M57,6500.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)NETFLIX INC. · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$4.7M48,9080.1%
—ISHARES TR
5 positions · 5 reported rows
Rows Advisory Alpha, LLC reported for ISHARES TR, as it reported them
ISHARES TR · CORE DIV GRWTH CUSIP — $2.6M37,293
ISHARES TR · 0-5YR INVT GR CP CUSIP 46434V100 $659K13,044
ISHARES TR · MSCI INTL MOMENT CUSIP 46434V449 $624K13,003
ISHARES TR · HDG MSCI JAPAN CUSIP 46434V886 $566K10,052
ISHARES TR · GLOBAL REIT ETF CUSIP 46434V647 $205K8,149
ticker not yet mapped
$4.7M81,5410.1%
—VANGUARD MALVERN FDS · STRM INFPROIDX CUSIP 922020805
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$4.5M90,1450.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)CATERPILLAR INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$4.3M6,0440.1%
—FIRST TR EXCHANGE-TRADED FD · SHS CUSIP 33734H106
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$4.1M86,4650.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)JOHNSON & JOHNSON · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$4.0M16,5040.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)JPMORGAN CHASE & CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$4.0M13,5660.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)APPLIED MATLS INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$3.9M11,5300.1%
—INVESCO EXCH TRD SLF IDX FD · BULLETSHS 2030 CUSIP 46139W841
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$3.8M146,5710.1%
—AIM ETF PRODUCTS TRUST
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for AIM ETF PRODUCTS TRUST, as it reported them
AIM ETF PRODUCTS TRUST · ALLIANZIM US EQU CUSIP 00888H711 $3.5M107,317
AIM ETF PRODUCTS TRUST · ALLIANZIM US EQT CUSIP 00888H794 $200K5,993
ticker not yet mapped
$3.7M113,3100.1%
—FIRST TR EXCHANGE TRADED FD
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for FIRST TR EXCHANGE TRADED FD, as it reported them
FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV CUSIP 33738R506 $2.7M39,071
FIRST TR EXCHANGE TRADED FD · DORSEY WRT 5 ETF CUSIP — $886K14,656
ticker not yet mapped
$3.6M53,7270.1%
—FIRST TR EXCHANGE-TRADED FD · SHS CUSIP 336917109
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$3.5M68,5490.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)PROCTER & GAMBLE CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$3.3M22,9780.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)LOCKHEED MARTIN CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$3.1M5,1500.1%
—FIRST TR EXCHANGE-TRADED FD · FIRST TR ENH NEW CUSIP 33739Q408
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$3.1M51,7260.1%
—WISDOMTREE TR
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for WISDOMTREE TR, as it reported them
WISDOMTREE TR · US LARGECAP FUND CUSIP — $1.6M23,606
WISDOMTREE TR · HEDGED HI YLD BD CUSIP — $1.4M62,643
ticker not yet mapped
$3.0M86,2490.1%
—ISHARES TR
2 positions · 2 reported rows
Rows Advisory Alpha, LLC reported for ISHARES TR, as it reported them
ISHARES TR · MSCI USA MIN VOL CUSIP 46429B697 $2.1M23,024
ISHARES TR · CMBS ETF CUSIP 46429B366 $758K15,546
ticker not yet mapped
$2.9M38,5700.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)COSTCO WHOLESALE CORPORATION · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.8M2,8370.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)HOME DEPOT INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.8M8,5760.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)NATIONAL STORAGE AFFILIATES · COM SHS BEN IN CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.7M72,5690.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)CHEVRON CORPORATION · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.7M13,0660.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)PHILIP MORRIS INTL INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.6M15,7890.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)NEXTERA ENERGY INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.5M27,3830.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)INTERNATIONAL BUSINESS MACHS · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.5M10,4690.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)GE AEROSPACE · COM NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.5M8,8210.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)DUKE ENERGY CORP NEW · COM NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.5M19,0420.1%
—VANGUARD WORLD FD
4 positions · 4 reported rows
Rows Advisory Alpha, LLC reported for VANGUARD WORLD FD, as it reported them
VANGUARD WORLD FD · INF TECH ETF CUSIP 92204A702 $1.3M1,873
VANGUARD WORLD FD · ENERGY ETF CUSIP 92204A306 $607K3,509
VANGUARD WORLD FD · HEALTH CAR ETF CUSIP 92204A504 $283K1,038
VANGUARD WORLD FD · CONSUM STP ETF CUSIP 92204A207 $274K1,218
ticker not yet mapped
$2.5M7,6380.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)VISA INC · COM CL A CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.4M7,8840.1%
—FIRST TR EXCHANGE-TRADED FD · CAP STRENGTH ETF CUSIP 33733E104
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$2.4M25,4630.1%
—BOYD GROUP SERVICES INC · COM CUSIP 103310108
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$2.2M17,2620.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)STATE STR SPDR DOW JONES IND · UT SER 1 CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.2M4,7060.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)SHERWIN WILLIAMS CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.0M6,2020.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MARATHON PETE CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$2.0M8,1290.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)COCA COLA CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.9M24,7590.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)AT&T INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.9M64,6460.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MASTERCARD INCORPORATED · CL A CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.9M3,7390.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)PALANTIR TECHNOLOGIES INC · CL A CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.9M12,6760.1%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)BANK AMERICA CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.8M36,9020.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)ABBVIE INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.8M8,2600.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)CONOCOPHILLIPS · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.8M13,3930.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)KLA CORP · COM NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.7M1,1420.0%
—ISHARES TR · 0-3 MNTH TREASRY CUSIP 46436E718
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$1.7M16,6560.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)UNITEDHEALTH GROUP INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.7M6,1740.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)BANK NEW YORK MELLON CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.7M14,0370.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)ADVANCED MICRO DEVICES INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.7M8,1810.0%
—J P MORGAN EXCHANGE TRADED F
4 positions · 4 reported rows
Rows Advisory Alpha, LLC reported for J P MORGAN EXCHANGE TRADED F, as it reported them
J P MORGAN EXCHANGE TRADED F · JPMORGAN INTL VL CUSIP 46654Q757 $585K6,835
J P MORGAN EXCHANGE TRADED F · ACTIVE DEVELOPIN CUSIP 46654Q690 $553K8,350
J P MORGAN EXCHANGE TRADED F · FLEXIBLE INCOME CUSIP 46654Q641 $286K5,700
J P MORGAN EXCHANGE TRADED F · EQUITY FOCUS ETF CUSIP 46654Q781 $211K2,936
ticker not yet mapped
$1.6M23,8210.0%
—JANUS DETROIT STR TR · B-BBB CLO ETF CUSIP 47103U753
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$1.6M34,6930.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)HCA HEALTHCARE INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.6M3,3040.0%
—ISHARES INC · JP MRGN EM HI BD CUSIP 464286285
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$1.5M38,3690.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)TJX COS INC NEW · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M9,0150.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MCDONALDS CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M4,6000.0%
—VANGUARD TAX-MANAGED FDS · VAN FTSE DEV MKT CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
ticker not yet mapped
$1.4M22,2160.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)CME GROUP INC · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M4,8120.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)WELLS FARGO & CO · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M17,7640.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)GENTEX CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M63,6500.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)WASTE MGMT INC DEL · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M5,9550.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MOODYS CORP · COM CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M3,1320.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MARRIOTT INTL INC NEW · CL A CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M4,1760.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)MORGAN STANLEY · COM NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.4M8,2980.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)INTUITIVE SURGICAL INC · COM NEW CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.3M2,9020.0%
verified against the SEC company list on 2026-09-10 — a reviewed mapping row for this filed issuer name and class (never inferred)SPDR GOLD TR · GOLD SHS CUSIP —
quarter ended 2026-03-31 filed filed 2026-05-14 +44d
$1.3M2,9850.0%

1–20 of the 100 issuers on this page

Change kind and share change are in Position changes above; Congress overlap is planned.

1–100 of 377 issuers · page 1 of 4
One line per issuer, largest first; a row with no issuer key stands on its own line. Open a line for its rows as this filer reported them. The list holds every row this filer reported for the quarter. Issuer totals on the holders pages count each manager's own report once; that never removes a row here. how positions are grouped ↗

Book shape

2026-03-31 · concentration · vs tracked median · tick = median
Top-25 concentration
66.8%below median 80.0%
Concentration index
295 bpsbelow median 446 bps
Positions with value
545 / 545median book 97.5 positions

Concentration uses reported 13F long value, not total assets. The index is withheld when any position lacks a value. Medians are over the 8,748 tracked filers with a 2026-03-31 book; the index median over the 8,662 with a complete book.

holdings whose <value> did not parse — retained and counted, never zero-filled: 0 · share of the period's disclosed value held in the top-N positions; denominator is reported 13F value, not total assets: 66.8% · integer Herfindahl–Hirschman index in basis points over disclosed position values: 295 · QoQ moves: 578

Filing history

AVAILABLE QUARTERS
Available filing periods
PeriodSource
2026-03-31EDGAR ↗

PLANNED sector rotation · Congress overlap · signals for this filer

Complete source filings on SEC EDGAR

The complete filing on EDGAR.

The position list above is served from the published Public Filings build, each position as this filer reported it; where the page cannot embed every reported row, the list says how many it leaves out. This block is provenance, not a substitute: the filing itself is the record, and it is one click away. Public Filings decided on 2026-08-01 to serve this list from its published build; filings newer than this build are on EDGAR.

Open Advisory Alpha, LLC's 13F filings on SEC EDGAR ↗
Notes on this data

Quarter-end holdings as filed

Explore the full published position list and its source filing. This record excludes the manager’s cash, shorts and non-13(f) assets.

Compare consecutive quarters

Position changes retain the producer’s classification and comparability flags. Share counts and reported values describe different changes.

A snapshot, not current holdings

Use the quarter selector to inspect available periods. Unknown values stay unknown and each table states its coverage.

A 13F is a quarterly, long-only snapshot filed up to 45 days late — not current holdings. what a 13F covers ↗

13F reports cover LONG positions in Section 13(f) securities (US exchange-traded equities plus reportable options, warrants, certain convertibles) held by managers with at least $100M in such securities — so managers below that threshold are absent entirely. No short positions, no cash, no non-13(f) assets — not a full portfolio, and not a census of institutional ownership.

Positions are quarter-end snapshots filed up to 45 days late — not current holdings. A position may have been changed or closed before you ever see it, and is older still by however long ago that quarter ended.

Values are the manager's stated market value at quarter-end in era-dependent units (whole dollars for form versions effective 2023-01-03 onward, thousands before), normalized here to whole dollars with unit_basis carried on every record.

Affiliated managers may report the same position (otherManager), so one position can appear under more than one filer.

Positions under confidential treatment may be omitted until a later amendment discloses them.

These are disclosures, not investment advice (ARCHITECTURE.md §5.2 / M2-CONTRACT §5).